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☆ Blizzard and NetEase Settle Their Beef, Returning Warcraft to China
  + stars: | 2024-04-10 | by ( Daisuke Wakabayashi | Claire Fu | More About Daisuke Wakabayashi | ) www.nytimes.com   time to read: +1 min
The Chinese company NetEase said on Wednesday that it had struck a deal to distribute titles from Microsoft’s Blizzard Entertainment, restoring access to popular video games like World of Warcraft for Chinese gamers. More than a year ago, NetEase and Blizzard called an end to their long-running partnership when renewal talks turned testy, with both sides accusing each other of bad-faith negotiations. An uproar ensued among Chinese gamers, upset about losing access to a slew of popular titles from Blizzard’s parent company, the U.S. game developer Activision Blizzard. NetEase said on Wednesday that it had reached the new deal with Microsoft, which acquired Activision Blizzard in a $69 billion deal in October. The two companies said they had also agreed to distribute NetEase titles on Microsoft’s Xbox game device.
Persons: NetEase, we’ve, ” William Ding Organizations: Microsoft’s Blizzard Entertainment, Activision Blizzard, Microsoft Locations: U.S
☆ Blizzard will pull ‘World of Warcraft’ from China as NetEase deal ends
  + stars: | 2022-11-17 | by ( ) edition.cnn.com   time to read: +3 min
Blizzard Entertainment said Thursday it will no longer offer games such as ‘World of Warcraft’ and ‘Hearthstone’ in China from next year once its deal with NetEase (NTES) ends, prompting shares in the Chinese internet giant to tumble. The games to be suspended include “World of Warcraft”, “Hearthstone”, “Warcraft III: Reforged”, “Overwatch”, the “StarCraft” series, “Diablo III”, and “Heroes of the Storm.”According to NetEase, the recently published “Diablo Immortal,” co-developed by NetEase and Blizzard, is covered by a separate long-term agreement, allowing its service to continue in China. The absence of Blizzard games could lower NetEase’s revenue by 6-8% next year, Daiwa Capital Markets wrote in a research report on Nov. 9. Blizzard Entertainment said upcoming releases for “World of Warcraft: Dragonflight,” “Hearthstone: March of the Lich King,” and season 2 of “Overwatch 2” will proceed later this year. “We are looking for alternatives to bring our games back to players in the future,” Blizzard President Mike Ybarra said in the statement.
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